Doha, Qatar: Safari Group is set to mark a major milestone in Qatar’s retail landscape as it prepares to open its seventh Safari Hypermarket at Ezdan Mall, Gharafa, on December 10. This new branch is especially significant as it is the first time Safari is opening an outlet inside a major shopping mall, strengthening the brand’s strong presence and growth in the country.

Founded and developed entirely in Qatar, Safari has built a remarkable success story since the opening of its first hypermarket on Salwa Road on May 5, 2005. Unlike many international retailers that entered Qatar after establishing themselves abroad, Safari carved its own path from the beginning with unique promotions, original marketing ideas, and a strong focus on quality and fair pricing. This consistent approach has earned Safari a reputation as one of the most trusted brands in Qatar’s retail sector.

Safari’s early initiatives such as the “Visit and Win” promotion set new benchmarks. During the launch of its first outlet, Safari awarded one kilogram of gold through a raffle draw without any purchase requirement-a practice that continues with every new store opening. Over the years, the group has awarded cars, luxury vehicles, cash prizes, electronic gadgets, home appliances, and several kilograms of gold, further strengthening its bond with the community.

Safari made retail history in Qatar in 2010 by awarding one million Qatari riyals as the first prize in a raffle draw. The company takes pride in the transparency of its promotions and in the fact that every winner genuinely deserved their prize. Year after year, Safari continues to introduce massive Buy and Win promotions offering rewards such as one million riyals, 30 cars, and 10 kilograms of gold, reflecting its ongoing commitment to customer satisfaction.

The famous “10, 20, 30 Promotion” introduced by Safari brought essential products under extremely affordable price brackets without compromising quality. This promotion remains popular even today, helping customers access branded products throughout the year at pocket-friendly prices. Safari also celebrates major festivals and special occasions with customers of all nationalities, further enhancing its reputation as a people-friendly retailer.

Ezdan Mall in Gharafa, spread across 35,000 square meters, is one of Qatar’s largest shopping malls, offering parking for more than 2,000 vehicles. With a food court, prayer hall, money exchange outlets, jewellery stores, fashion brands, Fun Ville kids’ zone, and international coffee shops, the addition of Safari Hypermarket will further enhance the mall’s appeal. On the same day, the ninth Safari Mobile Shop and the eighth branch of Europe Travels will also be inaugurated at Ezdan Mall.

Safari Mobile Shop, known for providing leading mobile brands and accessories at highly competitive prices, will introduce massive opening-day offers. Europe Travels, offering tour packages, visas, ticketing, and other travel services, will also begin operations alongside the new hypermarket, turning the inauguration day into a multi-outlet expansion for the group.

To celebrate the opening, Safari has arranged two major raffle promotions that are set to attract record participation. Under the Visit and Win scheme, every visitor will receive a free coupon, and two Tesla Model Y cars will be given away—marking the first time in Qatar that two Teslas are being awarded through a no-purchase-required draw. Safari’s Shop and Win promotion for 30 Bestune cars will also begin, offering e-raffle coupons for every purchase of QAR 50 across all Safari outlets, with draws scheduled throughout 2026.

The new outlet promises an elevated shopping experience with a wide range of categories, including fresh food, groceries, premium fruits and vegetables, meat and fish, spices, ready meals, bakery items, cosmetics, garments, electronics, and household goods. Self-checkout counters and a dedicated dining area have been arranged to enhance convenience.

Speaking at a press conference, Safari Group Deputy Chairman and Managing Director Mr. Zainul Abideen expressed joy in extending services to more customers. He was joined by Safari Group Chairman Mr. Hamad Dhafer Al Ahbabi, General Manager Mr. Surendra Nath, Regional Director – Operations and Planning Mr. Biju Kasim, and Assistant General Manager - Public Relations Mr. Tamer El Said. The leadership emphasized that Safari’s core strength lies in delivering quality products at the lowest possible prices while maintaining excellent customer service, a commitment reflected in the opening of this new world-class outlet in Gharafa.