Doha, Qatar – Qatar Charity (QC) and Lulu Hypermarket Qatar have renewed their strategic partnership for 2025, reinforcing their shared commitment to humanitarian efforts, particularly during Ramadan. This collaboration strengthens Lulu Hypermarket Qatar’s role in Qatar Charity’s Charity Partner (CP) programme while amplifying the impact of the Ramadan initiative “Giving Lives On” through the ‘Shop & Donate’ campaign. The initiative, launched by Lulu Hypermarket Qatar, aims to engage the community in meaningful charitable giving during the holy month.

Ramadan, a time of generosity and unity, remains central to this renewed partnership as both organizations work together to provide vital aid to those in need. Lulu Hypermarket Qatar will utilize its extensive marketing platforms to raise awareness about the Charity Partner programme, encouraging greater participation from businesses and institutions. This initiative aligns with Qatar Charity’s mission to extend essential support to vulnerable communities while reinforcing Lulu Hypermarket Qatar’s dedication to corporate social responsibility.

As part of the Ramadan campaign, Lulu Hypermarket Qatar will contribute a designated amount to Qatar Charity, including proceeds from the ‘Shop & Donate’ initiative. This campaign features over 1,200 supermarket and department store products, with a portion of sales dedicated to Qatar Charity’s “Giving Lives On” drive. Through this initiative, both organizations ensure that charitable contributions directly reach those in need, making a tangible difference during the blessed month.

The official signing ceremony took place at Qatar Charity’s headquarters in Lusail, where Mr. Ahmad Yousef Fakhroo, Chief Marketing Officer at Qatar Charity, and Shanavas Padiyath, Regional Manager of Lulu Hypermarket Qatar, formalized the agreement. Speaking at the event, Fakhroo expressed his gratitude for Lulu Hypermarket Qatar’s continued support, highlighting the importance of corporate involvement in humanitarian efforts, particularly during Ramadan. He urged companies across Qatar to dedicate part of their revenue to charitable causes, fostering a culture of giving.

Shanavas Padiyath reiterated Lulu Hypermarket Qatar’s commitment to social responsibility, emphasizing the significance of supporting communities in need during Ramadan. He stated, “Through ‘Shop & Donate,’ we aim to extend our support to those less fortunate and inspire our customers to be part of this noble cause.” This renewed partnership stands as a testament to the shared vision of both organizations, ensuring that Ramadan is marked by acts of kindness, generosity, and meaningful support for those who need it most.