Doha, Qatar: Al Rawabi Group of Companies has launched its much-anticipated “Hot Pass” loyalty program, designed exclusively for patrons of its renowned food and beverage brands — Hot Chicken, Hot Tea, and Café Lovella. The official launch took place on July 16, 2025, at Rawabi Hypermarket Izghawa, in a vibrant ceremony attended by senior management and key dignitaries from the group.

The event witnessed the presence of Mr. Ajmal Abdulla – Executive Director of Al Rawabi Group, Mr. Kannu Baker – Group General Manager, Mr. Muhammed Sinan – Management Executive, Mr. Rahees EM – Admin Manager, Mr. Shanavas Raja Salim – HR Manager, Mr. Navas KP – Assistant Finance Manager, Mr. Reneesh P – Assistant IT Manager, and Mr. Sajith EP – Assistant Marketing Manager. Their presence reflected the company’s collective commitment to customer-centric innovation and value-added service.

The Hot Pass loyalty card allows customers aged 16 and above, with a valid Qatari mobile number, to enroll without any joining fees. Registration is instant and automatic upon providing a mobile number during any dine-in or takeaway transaction at participating outlets. Members are rewarded with 500 welcome bonus points and a 300-point birthday gift, with points earned at a rate of 10 points per QAR 1 spent. Redemption begins at 800 points, which remain valid for 365 days from the transaction date.

The loyalty card can be used across all three divisions of Al Rawabi’s thriving F&B portfolio. Hot Chicken, famous for its crispy fried chicken and family-friendly meals, operates 10 branches in Al Rayyan, Simaisma, Madinatna, Furjan, Thakhira, Gharaffa, Al Khor, Wakrah, Najma, and Aziziyah. Hot Tea, loved for its traditional Karak and snacks, currently has six outlets in New Rayyan, Mesaieed, Simaisma, Dayeen, Abu Hamour, with a new branch opening soon in Izghawa. Café Lovella, located opposite Rawabi Hypermarket Izghawa, is a chic resto café known for its specialty coffee, desserts, and fusion cuisine.

With Hot Pass, Al Rawabi Group is redefining customer loyalty by offering a seamless and rewarding dining journey. The program stands as a testament to the group’s ongoing efforts to enhance customer satisfaction and set new benchmarks in Qatar’s competitive hospitality landscape.