Doha: Progressive Marketing, one of Qatar’s leading FMCG distribution companies, has officially launched Unikai Ice Cream for the HORECA sector in Qatar, marking a major step in expanding premium food and beverage solutions across the country. The launch strengthens Progressive Marketing’s growing portfolio and reinforces its commitment to serving hotels, restaurants, cafés, and catering businesses with internationally trusted brands.

The launch represents a strategic collaboration between Unikai Foods PJSC and Progressive Marketing, which operates under the Family Food Centre Group. With more than 47 years of experience in retail, wholesale, and distribution operations in Qatar, the Group has established a strong reputation in delivering quality products and reliable market support across multiple channels.

Founded in 1977, Unikai Foods PJSC is recognized as one of the Middle East and North Africa region’s largest and most diversified FMCG manufacturers. The company has built a trusted reputation across the GCC and MENA markets through its wide portfolio of dairy products, juices, foods, and ice creams, consistently focusing on quality, innovation, and customer satisfaction.

The official launch ceremony was jointly conducted by Neeraj Vohra and P. P. Faizal. The event highlighted the strong strategic partnership between the two organizations and reflected their shared vision of driving market growth, expanding category presence, and creating long-term business value in Qatar.

Speaking on the occasion, Muhammed Kabeer said the company is pleased to introduce Unikai Ice Cream to Qatar’s rapidly growing HORECA sector. He noted that the collaboration combines Unikai’s manufacturing excellence and product quality with Progressive Marketing’s extensive market reach and distribution strength, adding that the partnership is expected to create significant value for customers while contributing positively to the development of the category in Qatar.

Meanwhile, Krishna Kumar described Qatar as an important strategic market for Unikai and expressed confidence in the partnership with Progressive Marketing. He stated that the launch reflects Unikai’s long-term commitment to delivering high-quality and innovative ice cream solutions tailored to the evolving requirements of consumers and foodservice partners in Qatar, while also supporting sustainable category growth across the region.

Progressive Marketing also reaffirmed its commitment to supporting Qatar’s national priorities and food security objectives. As a strategic partner in the Ministry of Commerce and Industry’s Food Security Program, the company continues to contribute towards strengthening sustainable food supply systems in the country. The introduction of Unikai Ice Cream into the HORECA segment is expected to offer premium quality products, wider variety, reliable supply support, competitive value, and enhanced service standards for hotels, restaurants, cafés, and catering businesses across Qatar.

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