• The store was officially inaugurated by Mr. Rashid Bin Ali Al Mansoori, Chief Executive Officer, Aamal Company

• Spanning more than 38,000 sq. ft., the flagship introduces an elevated, technology-enabled shopping experience while keeping fashion accessible

• Max Fashion continues to expand and upgrade its retail footprint in Qatar, bringing its total number of stores in Qatar to 10

Doha, Qatar: Max Fashion, one of the region’s leading value fashion brands and part of Landmark Group, has opened one of its largest stores in Qatar at City Center Doha. Spanning more than 38,000 square feet, the new flagship outlet offers an enhanced shopping experience that combines contemporary fashion, digital innovation and affordable prices.

The store was officially inaugurated by Rashid Bin Ali Al Mansoori, Chief Executive Officer of Aamal Company, in the presence of Hani Weiss, Chief Executive Officer of Max Fashion MENA & SEA, and Shumalan Naicker, Senior Vice President and Country Head of Landmark Group, Qatar. The opening ceremony included a ribbon-cutting and a tour of the new outlet.

The flagship store features modern interiors, spacious layouts and dedicated collections for women, men and children. It also incorporates technology-driven features, including RFID-enabled systems to improve product availability, self-checkout facilities and smart fitting rooms, designed to make shopping more convenient.

Max Fashion is also strengthening its digital shopping experience in Qatar through an AI-powered Virtual Try-On feature developed with Google Cloud. The technology allows customers to visualise how selected garments may look on different body types before purchasing. Customers can also shop online and choose Click & Collect services or same-day delivery, connecting the brand’s physical and digital retail channels.

Speaking about the launch, Hani Weiss said the new flagship reflects the brand’s commitment to combining style, quality and value with a more convenient, technology-enabled shopping experience. Since entering Qatar in 2007, Max Fashion has continued to expand its presence in the country, bringing its total number of stores in Qatar to 10.

Shumalan Naicker said Qatar remains a priority growth market for the brand, highlighting the company’s continued investment in retail outlets and digital platforms. According to the company, its stores in Qatar receive more than six million visits annually, while families account for over 60% of its customer base.

The new store also reflects Max Fashion’s focus on responsible retail growth, with ongoing efforts involving eco-friendly fabrics, packaging and community initiatives. Its latest collection features versatile everyday wear, smart-casual styles and comfortable, colourful clothing for children.

With more than 830 stores across 16 countries and over 120 million customer visits globally each year, Max Fashion continues to strengthen its international presence while focusing on accessible fashion and evolving customer needs.

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