Doha: Qatar Cancer Society (QCS) has launched its "It's Time" campaign to mark Breast Cancer Awareness Month this October, continuing its efforts to raise awareness, promote early detection and encourage healthier lifestyles that help reduce breast cancer risk. The community-wide campaign targets all segments of society across Qatar, urging women to prioritise their health and undergo recommended screening, while promoting psychological and community support for those living with the disease. Qatar National Bank (QNB) is sponsoring the initiative.

The campaign includes outdoor advertising and digital screens across shopping malls, alongside awareness activities on traditional and digital media. It also features in-person and online workshops and lectures aimed at community groups, schools and universities, along with a dedicated workshop for breast cancer survivors that brings together media professionals and survivors to share messages of hope and the importance of support throughout the cancer journey.

QCS General Manager Mona Ashkanani said the campaign was designed to reach people across Qatar, framing breast cancer awareness as a shared responsibility where clear messaging about early detection can make a real difference. She said the goal is simple: encourage every woman to prioritise her health, get screened, and support those living with and beyond breast cancer.

Citing figures from the Qatar National Cancer Registry at the Ministry of Public Health, Ashkanani noted that 562 new breast cancer cases among women were recorded in Qatar in 2023, with non-Qatari women accounting for 71% of cases and Qatari women for 29%; women aged 45–49 were the most affected age group. She also stressed the need to counter common misconceptions that delay screening, including beliefs that every breast lump is cancerous, that mammograms cause cancer, or that biopsies can spread the disease.

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