The Gulf Football Federation has entered a three-year partnership with TikTok, the world's leading short-form video platform, naming it the Federation's official digital partner for all tournaments. The agreement was signed yesterday by Jassim Sultan Al Rumaihi, Secretary-General of the Gulf Football Federation, and Mohammed Harb, TikTok's Head of Partnerships for the Middle East and North Africa, at the Fairmont Doha. Senior leadership from both organizations attended the event.
This collaboration is part of the Federation’s strategy to strengthen partnerships and engage Gulf football fans through popular digital platforms. TikTok will introduce a range of custom digital features on the Federation's official account and promote tournaments to audiences across the region and beyond.
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