Doha: Artificial intelligence (AI) is expected to make Qatar’s government and cultural services faster, simpler and more personalised, industry experts said at the recently concluded Artefact AI Connect Summit.

Layla Al-Nisf, Director of Planning Quality and Innovation at the General Directorate of Customs, said AI could simplify government services by handling complex data processing and assessments in the background. She said customs operations could become more seamless by 2030 through AI-powered risk assessment and decision support.

Qatar Museums Director of Digital Experience Asma Al-Jefairi highlighted AI’s potential to offer personalised cultural experiences. Initiatives such as the AI Tour can help visitors explore museums, heritage sites and programmes based on their interests, while also improving accessibility through multilingual and conversational tools.

Microsoft Qatar General Manager Ahmed El Dandachi said AI should be used to enhance human capabilities rather than replace people. Experts stressed that Qatar’s AI adoption should focus on improving service quality, accessibility, efficiency and decision-making while maintaining human oversight.

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