Doha: Visit Qatar will launch a unified
digital ticketing platform in the fourth quarter of this year, simplifying
access to events and activities as the country expands its tourism offering and
use of artificial intelligence.
The platform will bring visitors, event
organisers, tourism operators, and sector partners together through a more
integrated gateway, Visit Qatar Chief Executive Engineer Abdulaziz Ali
Al-Mawlawi said in a statement marking World Tourism Day 2026. The initiative
comes as the 2026/2027 Qatar Calendar brings together more than 560 events in
collaboration with over 780 organisations.
Al-Mawlawi said technology and AI were
central to making the visitor experience easier, from discovering the
destination and planning a trip to accessing events after arrival. "Visit
Qatar was among the first in the region to introduce generative AI to tourism,
and our AI-powered travel concierge is helping visitors explore the
destination, build itineraries and plan their time through more personalised
interactions," he said, adding that the ticketing platform would
streamline access to experiences and bring more of Qatar's tourism sector
together in one place.
He also highlighted the new Visit Qatar
Widget, which provides quick access to upcoming events directly from a user's
device. It complements the Visit Qatar app, which has surpassed 230,000 users
in 2026, compared with approximately 105,000 in 2025. "This growth
reflects the increasing role technology plays in connecting audiences with the
destination," he said.
Al-Mawlawi said this year's World Tourism Day theme, "Digital Agenda and Artificial Intelligence to Redesign Tourism," reflected significant changes in how destinations engage with travellers. Despite regional challenges, Qatar maintained strong momentum in 2026, supported by a diverse mix of attractions, culture, entertainment, family experiences, hospitality, gastronomy, and outdoor activities. He said Visit Qatar would continue working with partners to enrich the events calendar, expand leisure and luxury offerings, and promote service excellence across the industry.
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