Doha, Qatar: Qatar has introduced the Hayyoh application, an innovative sports loyalty platform designed to reward fans for attending eligible sporting events. The launch press conference detailed how the Hayyoh platform operates, rewarding attendees of eligible sporting events with points and enabling them to progress through membership tiers.
Members earn one Tier Point (TP) for each eligible event they attend, contributing to their membership tier. Additionally, attendees receive 1,000 Hayyoh Points (HP) for confirmed attendance, which can be redeemed for digital or physical rewards via the Hayyoh Rewards Catalogue.
To collect points, members must link their tickets to their Hayyoh accounts during purchase, either by entering their Hayyoh ID or using the ticketing partner's website through the app. Points are credited upon confirmation of attendance.
The app's rewards catalogue offers a variety of products and services across sectors like food and beverages, retail, telecommunications, beauty and wellness, leisure and entertainment, hotels, and automotive services. Users can also add dependents to their accounts.
While Tier Points are non-transferable and non-redeemable, Hayyoh Points can be exchanged for rewards from Hayyoh partners. The app is available for free on Google Play and the App Store, with users required to sign up using a valid Qatar ID (QID) to access its features.
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