Doha, Qatar: Qatar has achieved a significant milestone by securing the seventh position in Asia and the 22nd spot globally in the Global Soft Power Index 2025, a prestigious ranking compiled by Brand Finance, a leading international brand valuation consultancy. This ranking underscores Qatar's growing influence on the world stage, reflecting its strategic investments in culture, diplomacy, and economic diversification.

The Global Soft Power Index assesses a nation's ability to shape international perceptions and influence through non-coercive means, including culture, governance, education, business appeal, and international relations. With a score of 54.5, Qatar's rise in the 2025 rankings highlights its success in leveraging these elements to enhance its global reputation.

The Index evaluated all 193 member states of the UN through a comprehensive global survey of over 170,000 respondents across 100 markets on all inhabited continents. The survey results, based on perceptions, provide a reflection of reality for those involved. The United States ranks highest with a score of 79.5, followed by China (72.8), the United Kingdom (72.4), Japan (71.5), and Germany (70.1) rounding out the top five.